Yingkou Port Container Terminal Competitive Strategy

Yingkou Port in 2007 ushered in a historic leap, coastal Yiduntaigang become a member of the club. As a modern measure of sign of the container port throughput by leaps and bounds, in 2006, millions of breakthroughs on the basis of the completion of the year 1,370,000 TEUs, the realization of Yingkou Port container throughput of coastal ports into the top ten.In the historic breakthrough, we should also be clear that the Yingkou in Hong Kong do not have the main hub of the advantages of competitiveness to be enhanced, less foreign trade routes, low-density, lack of port infrastructure, the system sets Shuyun An urgent need to address bottlenecks, ports pending further improve the environment and so on, a series of problems facing the people of Hong Kong in front of Yingkou.In the Northeast as the recent access to the sea, the Shenyang Economic Circle "6 +1" the only port in Yingkou in Hong Kong and the hinterland has been the historical mission of economic development closely linked. Old Industrial Base in Northeast revitalization of Liaoning base in the central city of the rise of Yingkou coastal industrial base for the container port in Yingkou development provides an unprecedented opportunity. In the face of Hong Kong, Dalian, Jinzhou Harbor attack, how to grasp a competitive advantage, bigger and stronger Yingkou Port container transport, the consolidation of domestic trade container hub port for foreign trade route to Port's status is an urgent need to resolve the issue.In this paper, Yingkou Port is facing domestic and international shipping market and around the port competitive situation analysis, SWOT analysis using a comprehensive analysis of the Yingkou Port's container transportation strengths, weaknesses, opportunities and challenges, to understand the basic situation of its own to determine YingkouPort Container Terminal strategic positioning and competitive the strategic goals set out in Yingkou in Port as an international and multi-functional integrated transport hub for container shipping lines and the ways and measures for the development of Yingkou Container competitive business strategy very important.