Research On The Service-marketing Strategy Of Qongqing Tingzheng Printing & Packaging Material Co.,Ltd

It is the need for the flexible packaging enterprises long-term development to implement service-marketing strategy. Also it is an inevitable result of the development of the market competition. Based on the relevant theories of strategic management and marketing, and through enormous data collection, this paper does some research on the present operation and development of Qongqing Tingzheng Printing & Packaging Material Co.,Ltd , consequently proposes some service marketing strategic planning and detailed suggestion for the company.This paper makes some illustration on Chinese and Southwest flexible packaging market , and points up that the service competition is the main competition in the future flexible packaging industry and the main problems in present Flexible Packaging Enterprises. After analyzing the internal advantages, disadvantages, opportunities and threatens by SWOT method, the paper finds out Qongqing Tingzheng Printing & Packaging Material Co.,Ltd's present administration and development model can not keep up with the requirements of itself future development and future market competition. So it should take transitional strategy, that's to say make some readjustment in the strategy and marketing tactics. The paper applies VRIO method to analyze the resources and capabilities of Qongqing Tingzheng Printing & Packaging Material Co.,Ltd , meanwhile it formulates the service marketing strategic planning with the service quality, service price, service image and service management as the penetration points. The paper analyses the Niche markets and the corresponding countermeasures of the service quality Strategy in Qongqing Tingzheng Printing & Packaging Material Co.,Ltd with the Service-Demand gap model; then by the virtue of Service Marketing Triangle and service marketing mix of 7P, it proposes some advice on the implement of Qongqing Tingzheng Printing & Packaging Material Co.,Ltd's service marketing strategy: enforcement of customer relationship management, establishment of redress service system, optimization of service process. I hope the paper can give Flexible Packaging Enterprises some references to implement service-marketing strategy.