The Study On The International Competitiveness Of Chinese White Spirits Industry Of China

As a traditional product of Chinese nation, Chinese white spirits have a long history and profound culture alongside the precious civilizations of China. Being one of the most famous distilled spirits around the world, Chinese white spirits have achieved the prestige for the unique and excellent producing methods. Along with the promotion of comprehensive developments and international status of China, as well as the far-reaching effects of Chinese traditional culture, Chinese white spirits have gradually entered into the global market of distilled spirits. For years, the export of Chinese white spirits has stably increased.Meanwhile, in light of the improvement of living conditions and consuming concepts for the general public, as well as the realization of commitments by China's Entry to the WTO, the white spirits industry is faced with fierce competitions and challenges by other distilled spirits and alcohol beverages, namely whisky, brandy, vodka, as well as beers and wines. A series of causes, such as the raising of challengers, the relatively low industrial concentration ratio, vicious competition around markets, the direction of state policies, relatively weak abilities of sales and slow progress of fundamental research have exerted serious influence on the development of Chinese white spirits and the promotion of international competitiveness.What is the present situation of international competitiveness for Chinese white spirits industry? What are the results caused by a variety of factors effecting international competitiveness? What are the main challengers in the target market of Chinese white spirits? What kinds of measures could this industry carry out in order to heighten international competitiveness and expand its international market? These questions attracted great attention for the development of Chinese white spirits industry.Based on the theories of Michael E·Porter's industrial international competitiveness and international trade researches, this article established the economy-analyzing framework for the study of Chinese white spirits. Through evaluation and comparison of relevant indexes of international competitiveness such as TC, MS, CI and RCA, this article analyzed the present situation of international competitiveness of Chinese white spirits, concluded major causes in this regard, integrated online questionnaire for international markets, and consequently raised conclusion as well as strategies and suggestions in this regard.