Research On The Customer Intimacy Of Chinese Management Consulting Firms

It is well known that management consulting industry has been playing a more important role in the economic society.The thesis points out the problems in the customer intimacy strategy of management consulting company of China on the basis of deep analysis to the Chinese management consulting company's current condition.After a full research on the problems of the customer intimacy of management consulting company in China and the character of the management consulting industry,the possibility of starting the customer intimacy for management consulting company is pointed out.Then on the basis of the theory,the thesis comes to the solution,together with the insurance method:improve the culture of the company,change the frame and reorganize the process of the firm.Then after the cases related study,the problems of conducting customer intimacy in management consulting industry is pointed out and the reform is also on its way.