Study Of The Development Strategy Of China's Accounting Firm

Today, with the rapid development of market economy,the quality of products and services is a key to company's success.But just having this is not enough, in order to get success and the customer's recognition, the proper use of the means of marketing and following the market-oriented development strategy appear to be especially important.Now the fast-growing market is different from the traditional commodity market,skilled use of market-oriented operations strategies and modern business methods is important to the company's development.With the global economic integration and increasingly intense competitive environment,our country's certified public accountants face the serious problem:how to maintain and expand business volume and how to further enlarge and strengthen.From the international environment,in order to meet the rapid development of economic and market, foreign accountants have taken a market-oriented operations strategies in the course of providing services and obtained excellent results.This thesis propose that our country's certified public accountants should be follow such a development strategy:make the market as a development center,make the marketing theory as a guiding ideology and make the customers as a specific orientation. This thesis also try to apply the general theory of marketing to the certified public accountants in the course of providing services,and raise Customer Relationship Management Theory,one hot theory of marketing,to provide a reference of views for the development of our country's certified public accountants and to provide a theoretical support for further enlarge and strengthen.