Study On Brand Management Of Medical Equipment Enterprises Based On Client Loyalty

Facing the increasing competition in the market, more and more medical equipment enterprises have been ware of the imminence and necessity of banding together client loyalty and brand management to strengthen their competitiveness.Upon studying of related researches both domestic and abroad, this paper firstly gives a definition to the concept and characteristics of Brand Management based on Client Loyalty, and then innovatively explores its idiographic operational mode. Secondly, this paper, on a deep research on brand status quo of medical equipment enterprises, reveals several advanced approaches of Brand Management of Medical Equipment Enterprises based on Client Loyalty and analyzes its effects on brand of medical equipment enterprises. Thirdly, this paper analyzed material case of GE (China) Healthcare on Brand Management of Medical Equipment Enterprises based on Client Loyalty and its impacts to brand of GE Company. Finally, base on summary of the above paragraphs, this paper makes some suggestions of improving brand management of medical equipment enterprises.