Studies On The International Competitiveness Of Hunan Pork-product

As one of the main export-agricultural products, Pork-product(PP) is so important for the economic development of Hunan that it is necessary to research its international competitiveness. Based on describing the profile of Hunan Pork-product(HPP) trade, this paper estimates on the international competitiveness of HPP by indexes such as International Market Share(IMS), Revealed Comparative Advantage(RCA) etc. In the last section, the author gives out the countermeasures that government, industry association and enterprise should take on.In the past ten years, the export of HPP has increased volatility with a large fundament, and displayed a high degree of market concentration. Anglicizing export data of HPP by the Model of Constant Market Share(CMS), the result showed that the export value of HPP has increased mainly due to the international market expanding and the competitiveness strengthening, but the inconsistent of world demand and export products hampered it.The result of comparative research on international competitiveness of HPP showed that, compared with other provinces of China, HPP is relatively competitive, but is not obvious compared with international competitors.There are several external factors can affect the international competitiveness of HPP, including the liberalization of world trade, world Pork-product import, the export value of major competitors, the system environment and resource conditions. And other factors, such as professional level, the production scale, technical level, the input for production, quality and brand etc, which be classified as internal factors can also exert functions. In addition, by constructing two linear regression models, author found that export value of competitors, the world trade environment and the financial support are the extremely important factors of which affect the international competitiveness of HPP.There are many measures that government, industrial association, and micro-enterprises can take for improving the international competitiveness of HPP. Government should play a role in policy guiding, adjusting the structure of industry, increasing investment in human capital, improving the R&D capability, and giving effective support to the pig industry in Hunan by "green box" policy. Industry association can play its function through making the industrial standard, supervising the industrial behavior, establishing a liaison mechanism, and strengthening the communication. Micro-enterprises should keep an eye on the employees' training, improving technological level, increasing capital investment, achieving Scope Economy in operations, strengthening quality management, and establishing brand awareness.