BangBu City Motor Transport Company Develop Strategic Research

The State Council decided since January 1, 2009 come into operation on refined oil tax reform, the abolition of the original oil in the finished product outside of the highway maintenance fee collection, waterway conservation fees, management fees of road transport, road passenger and freight surcharges, waterway transportation management fees, passenger and freight shipping surcharge of six charges, which would mean that as a medium-sized state-owned road passenger transport enterprises can enjoy preferential Fee country's competitive edge will cease to exist, with the railway, aviation and other modes of transport to further improve, as well as with fierce competition among the industry, making state-owned road passenger transport enterprises faced with a severe and realistic survival and development problem, but to solve this problem, it is necessary to deepen the study of enterprise development strategies, and select the right business strategy, and continuously improve the core competitiveness.In this paper, select "Bengbu City Motor Transport Corporation," as the research object, first of all start with basic information from the company to explain the company's current development process and the status quo, as well as theoretical overview of strategic management. Through Bengbu City in Anhui Province and the basic situation of road passenger and the Company's principal operations analysis, analysis of Bengbu City Motor Transport Corporation's internal conditions, found their own strengths and weaknesses, explore opportunities and threats facing the company. The principal article used the SWOT analysis, pointed out that the Bengbu City Motor Transport Company at the current organizational structure, human resources, business conditions, corporate culture, problems and analysis of the causes of these problems. On this basis, the proposed solutions to these problems of specific methods and measures, including the organizational structure is optimized, innovative business ideas and human resources and create new corporate culture. Hope that through implementation of these measures, so that Bengbu City Motor Transport Corporation, the transformation of their operational thinking, rapidly enhance their capabilities and to participate in market competition.