The Research On The Self-driving Products Of Travel Agency And The Perceived-quality Of Tourists

As a new-coming kind of special tour, Self-driving develops very fast in China. But the lag products of Travel Agency can not match the advancing Self-driving development. In this paper, I will try to identify the concept of agency's self-driving product, and put forward the advantage and weakness of Travel Agency's Self-driving Products comparing with the other kinds based on analyzing different kinds of Self-driving organization methods. This paper address the foundation theory of Travel Agency's Self-driving Products and its realistic meaning, put forward the key point—the agency developing and running hi-quality self-driving products will take the benefit of agency and the traveler from the view of profit and convenience separately.This paper based on the compared analysis of the travel agency's self-driving products, using the theory of Perceived-quality of Customer to make value of the products form the view of tourist perceived-quality. The paper uses SERVPERF (Service Performance) for reference and IPA method to measure the agency products and the tourist perceived-quality. The paper established a Travel Agency Self-driving Product's Perceived-quality of Tourist Value-System consists of 5 value dimensions and 23 value elements. With using the sample research in Urumchi, the paper validates the system's scientificity and practicability. Based on the empirical research, the paper values the Tourist Perceived-quality to the Travel Agency Self-driving Products in Urumchi from the weight and un-weight aspects. The paper uses the IPA Quadrant Chart to analysis the gap between the produces and the customer's demands. Finally, the paper puts forward the optimized measures to the self-driving products of travel agency, and suggestions on the agency to win multi-benefits from the customers' arrangement, price, routes design, schedule, tour theme, alliance with corporation and service-chain establishment.The creative points of this paper are put forward some new thoughts to the weakness and advantage of travel agency managing and running the self-driving products. Further more, the paper firstly applies the Customer Perceived-quality Theory in the valuation of travel agency self-driving products, and establishes the tourist perceived-quality system on them. I hope all of these can be helpful to the reference theory on the self-driving product's developing, running and optimizing.