A Study On Shareholding Operating Mode In Tourism Community Paticipation

Shareholding operating model has been used around all the industries in China.It adds a healthy vitality to the development of the socialist market economy. The emergence of shareholding operating mode in tourism community participation is the inevitalbe product of practice for the tourism community participation.It introduces a fresh element into the tourism community participation,makes for market-oriented development of the tourism industry operating, and then makes communities and community tourism realize a 'win-win' situation.However, the academic circles' results of theoretic research on shareholding operating mode in tourism community participation is less,which loses behind the development of the practice.Being based on tourism communities and taking some relevant theory as a guide, this thesis combines the special nature of community participation with the general nature of the shareholding operating mode, sums up the basic features of shareholding operating mode in tourism community participation,and analyzes the feasibility of shareholding operating mode in tourism community participation from the two dimensions of meaning and conditions.And then, based on that mentioned above,this thesis puts forward the stakeholders for establishing the human factor of the mode;Further,the thesis constructs the trunk of the mode,including the internal mechanism and the external environment. At the same time, we believe that in the specific operating of the mode,we should evaluate the mode from economic performance and peripheral performance.Finally, we select shareholding operating model of Xiamei history and culture of the village to do a case study. Under the premise of summarizing the feature of 'Xiamei mode' and evaluating its performace, the thesis reveals existing problems and the potential causes of the problems. According to the actual situation of the tourism industry at this stage and future development trend in Xiamei,combining the mode which the thesis constructs above,the thesis put forwards some targeted the proposal and countermeasures to provide a certain help to the practice.