A Study On The Development Strategy Of The XLP Petrochemicals

With China becoming a biggest country of producing textile product in the world gradually, China is also becoming gradually a biggest country to provide important raw material which is Pure Terephthalic Acid (brief name PTA) for textile product, the competition of PTA business enterprise is also more and more vigorous. This thesis thorough analyzes the strategic establishment and implement of XLP petrochemicals which is the first overseas-funded enterprises which get into Chinese PTA business , carry on a comparison with the development mode of state-owned business enterprise and private enterprise. Analyzes the development mode of the PTA business enterprise, thus provides a reference for the PTA business enterprise, particularly for the private capital petrochemical business enterprise to draw up a strategy.This thesis analyzed the environment and the internal resources of XLP petrochemicals in detail. It introduced the core contents and functions of SWOT and Porter's theory, finally make use of them to analyze XLP petrochemicals . This thesis is divided into four chapters:Chapter 1 introduces the background,purpose,content and method of the thesis.Chapter 2 analyzes the background data of XLP petrochemicals, points out the existent problem in the XLP petrochemicals strategy during the recent ten years.Chapter 3 is absorbed in PTA-polyester industry of analysis, carried on introduction to the PTA-polyester industry chain, and need to become five industry chain links: its decomposition according to the thesis research, finally aim at these five industry chain links from the scale and the cost structure, productivity development variety with create benefit ability 3 to carry on analysis, put forward each link of the PTA-polyester industry chain the development has to have of the resources and key compete main factor and provide for the case research a macro view of industry background analysis.Chapter 4 making use of PEST model, analyzes the macroscopic environment of XLP petrochemicals, and analyzes the development characteristics of PTA industry in detail, carries on contrast analysis towards XLP petrochemicals strategic target, resources, ability with PTA, points out XLP petrochemicals in the competition position in the PTA industry.Chapter 5 carries on analyzes towards XLP petrochemicals strategy from the company level and business level, studies XLP petrochemicals and the connection business enterprise in the process of carrying on perpendicular integral whole to turn development in the business, carries on suggestion towards XLP petrochemicals strategic research analysis, and for its development strategy.The research object of thesis is XLP petrochemicals, study use of the method mainly includes SWOT analysis and Porter's theory .Research of the process be the data which collects first and carry on the PEST analysis to get an initial conclusion, then use the SWOT analysis points out its strategic conclusion, finally use the Porter's theory further explicit it strategic direction. The main research conclusion is: XLP should walk the profession turn, the cost lead of development strategy.