Study On The Problem Of The Field Business Staffs Loss In Life Insurance Company

With the entry of foreign life insurance companies, the competition in China's life insurance industry has become extremely fierce, especially the competition among insurance companies for insurance talents. Along with the competition, the problem with the management of field staff stands out, which has led to the frequent outflow of elite clerks and has had a huge impact on the operation and management of life insurance companies.This paper examines the outflow of field staff from the perspective of human resources management theories. Based on the analysis of T Life Insurance Company's management of it's staff's salary, recruitment, training and career development, we conclude that the high outflow rate in T company is mainly due to low salaries, lack of career development, dissatisfaction with working environment, lack of a sense of security and belonging, heavy pressure, high risks, low security and poor interpersonal relationship..We therefore propose to the company that it improve the field staff's position, implement a two-track system, i.e. staff system and part-time agent system, with elite clerks as the professionals and the part-time agents as salespersons and publicists, reform the motivation system regarding salary, career development and training opportunities, and use work value, interest as well as self- development as main stimuli to high-level field staff.There are four chapters in this paper. We start with the introduction of the current situation of China's life insurance industry and T Insurance Company, and the management system of field staff in T Company. Then we identify the causes of high outflow rate of field staff in T Company after analyzing T Company's management of its field staff's salaries, recruitment, training, and career plan and its motivation policies, based on some relevant theories of human resource management and several effective motivation theories that account for the talent outflow. Finally, we put forward some possible solutions and point out some aspects that deserve attention.