Textiles Marketing Strategy In China

The textile industry is one of the traditional mainstays in China, which contributed to the Chinese economic development in the past of dozens of years. As the global economy integration and further development of China, the predominance and super -status of Chinese textile is being weakened and threatened. The foreground comes for Chinese textile after China joins WTO and when the periods of post-quota arrives. The task facing China is how to take advantage of the opportunity, overcome weakness, and exert the strength so as to turn the comparative predominance to competitive predominance and become strong state of manufacture instead of great in scale. We draw the conclusion of strategy choice. by the analysis of consumer market for textile, competitor and the tools of SWOT...