Research On The Marketing Strategy Of L Knitting Textile Co., Ltd

The needle textile industry plays an important role in China’s national economy.In the past and in the future,the needle textile industry will play an active role in promoting employment,expanding domestic demand and ensuring exports.With the rise of trade protectionism,China’s needle textile enterprises must face the complex market environment more directly,the situation is not optimistic.In this context,if no effective marketing measures are taken,the development of China’s needle textile enterprises will be seriously affected.Therefore,it is necessary to analyze the relevant marketing environment and formulate appropriate marketing strategies,so as to further enhance the company’s market competitiveness.L-needle textile co.,Ltd..is a comprehensive needle textile enterprise integrating knitting surface,printing and dyeing and garment.The company’s products are mainly divided into adult,children,infants three series of more than 150 varieties.The company can produce and process 700 tons of various knitted fabrics every month,with an annual export delivery of more than 88 million pieces,exported to Europe and America,Australia,Japan,the Middle East and South America and other countries and regions.Based on the 4P marketing theory,this paper studies and analyzes the product marketing environment of L-needle textile co.,Ltd..and,combined with SWOT analysis results,develops the marketing strategies of L needle textile co.,ltd.in four aspects,including product price strategy,channel strategy and promotion strategy.At the same time,the corresponding safeguard measures are put forward from the three dimensions of talent guarantee,organization guarantee and establishment of technical innovation service system.