A Research On Stratagem Transformation Of Chinese Fixed Network Telecom Enterprises

Recent years, as China joining in WTO and the competition among telecom enterprises becoming more severely, Chinese telecom enterprises encounter difficulties and pressures that never meet before. The mobile telephone replaces fixed telephone more and more. VOIP and On-line telecommunication challenge fixed telecom enterprises very much. Fixed telephone decreases severely. The development of internet and data circuit can not make up the reduce of fixed telephone. At the same time, the information requirement of the consumer develops constantly with the economy developing. Facing the extremely austere developing situation and the new developing opportunity, Chinese telecom enterprises must accord to the inner and outer environment changing, obey the trend of the international telecom industry transformation and try to keep the sustainable development of enterprise whole by transforming and combining.The thesis expatiates the president situation of telecom industry. It expatiates the research background and significance. The thesis uses the theory and analysis tool of systematizes the correlative theory of strategy transformation. Through deeply researching the operation development of telecom marketing, subrogation of products and technology and competition, the thesis dissertates the necessary and feasibility of strategy transformation. The thesis deeply analyses the customer requirement and the change of telecom chain. It researches the transformation of operation and servings, network and technology, organization and manpower and industry supervise. It expatiates the control method of venture. In the last of this thesis, the author makes the positive research on the operation strategy transformation of the China Netcom.The thesis uses many theories such as economics, organization and behavior, enterprise strategy and marketing. It combines colligation analysis and case study, macro and microcosmic analysis, qualitative analysis and case analysis. Using the analysis method of PEST, SWOT and Boston Matrix, the thesis researches and demonstrates the strategy transformation of telecom enterprises.