| 1.Background papersJCC of 57 years in the course of development, all the successive leaders of the "build first-class domestic construction enterprises" responsibility, practice the scientific concept of development, fostering core competitiveness, continuous pursuit of excellence, from the company, "China's chemical building The first army "for growth," China's chemical building the first unit "and" the building of ethylene-based business expert. " Senior leadership of the stock of the situation to co-ordinate the planning, development of the "11th Five-Year Plan" strategic objectives to determine the "oil-chemical industry to become the world's well-known in the field of construction engineering contractor," corporate vision, leading to the established business development trend. At present, there is no shortage of corporate business development ideas and thoughts. The real need is to clarify its strategy and a strategy to implement its strategy and to ensure the realization of the management system, the demand for global competition in today's environment is particularly prominent and important.Strategy in practice to show the various appearances, to a certain extent, revealed the company's performance in the management of the problems: the urgent need for a company to implement its strategy of performance management systems. The Balanced Scorecard is a business strategy to connect with an effective performance management tool.Balanced Scorecard in its practice and development in the process of continuous assessment from the KPI to absorb the essence and objectives of management; at the same time stakeholders on the theory researchers questioned the Balanced Scorecard, has greatly promoted the rapid development of the Balanced Scorecard, based on the stakeholders Those concerns have been the Balanced Scorecard in today's management practice widely used.2. Balanced Scorecard related to the theoretical study Balanced Scorecard and development of the birth of their promotion - Harvard Business School professor Robert ? S ? Kaplan (Robert S. Kaplan) and the rejuvenation of the Global Strategy Group President David ? P ? Norton (David P. Norton) research can not close Separately, it can be said that they are officially the Balanced Scorecard into the world of stage management facilitator. Balanced Scorecard in its practice and development in the process of continuous assessment from the KPI to absorb the essence and objectives of management; at the same time stakeholders on the theory researchers questioned the Balanced Scorecard, has greatly promoted the rapid development of the Balanced Scorecard, based on the stakeholders Those concerns have been the Balanced Scorecard in today's management practice widely used.First of all, as a strategic management tool, the Balanced Scorecard strategy on your company's core management process, it is a profound and consistent method to describe the strategy in your company at all levels of a concrete manifestation, which has a unique contribution to the And meaning. In the strategy of developing the scorecard before, managers lack a set of commonly accepted to describe the strategic framework, can not describe what it is very difficult to implement. As a result, the adoption of such a strategy map and scorecard to describe the strategy of simple method is a major breakthrough. This was followed by a performance management tool, simply use the Balanced Scorecard to overcome the limitations of financial indicators. It effectively overcome the financial report that has been shown to convey the results of the indicator lags behind reality, it can effectively convey to you the company's management performance in the future to promote the elements of what, how, as well as to customers, internal operations, staff, etc. Investment to achieve a new shareholder value.Balanced Scorecard from the financial, customer, internal operations and learning and development are associated with the four dimensions (based on the company's actual needs can be three or five dimensions, and so on) to balance the positioning of your company and assessment at all levels The level of performance.Balanced Scorecard in practice, the performance of the Balanced Scorecard in the form of different, but it is still the basic elements of the same. Generally speaking, should contain the following basic elements:◇Dimension◇strategic objectives ◇value targets and indicators◇action planThe Balanced Scorecard-one mapping each of these elements are mutually supportive. Reflects the goals of your company's strategic focus and drive, it is clear the direction of your efforts; indicators and targets and the value of strategic objectives is to measure the direction and standards of your company is the strategic goal of landing an important carrier; and Plan of Action You are the realization of the value of targets and indicators in order to ensure that the ultimate strategic goal to achieve an important guarantee that it will guide you and your company in the conduct of all employees with a high degree of strategic consistency.3. JCC to build strategic and performance problemsWorks of JCC is part of the China National Petroleum Corporation's large-scale chemical construction of oil companies, the company has a clear strategic goal, but do exist in the implementation of many problems.One problem: profit and sales "on admission days"Second problems: enterprise development strategies, the company that everyone has his own understanding of the differentThree problems: lack of staff to achieve the goal of dynamic performance, execution less than satisfactoryFour problems: When the company did not achieve the goal, the mutual responsibility of the Selection CommitteeFive problems: ISO9000 certification through, but the company did not actually improve the quality of products to promote the role ofAt the same time, in the performance management of the more obvious defects.◇performance as the Performance Management◇lack of a scientific system of performance indicators◇lack of day-to-day guidance and effective performance feedback◇failed to return the individual performance-related◇implementation of the personnelTherefore, the establishment of a comprehensive strategy and performance management system for enterprises is very urgent.4. JCC to build the Balanced Scorecard system of pre-prepared Balanced Scorecard performance management and the warming-up period in accordance with the order in which they must carry out, according to the order in which these activities would constitute the Balanced Scorecard performance management and pre-construction preparations for the process:The first step in the formation of the Balanced Scorecard performance management and promotion teamIn the early preparations, the first thing to do is to promote the establishment of a team. The advance team must be able to ensure the Balanced Scorecard performance management system and building a strong driving force only if they and the Balanced Scorecard performance management system established before the dissolution of the team, and the Balanced Scorecard performance management system Day-to-day operation of the monitoring and maintenance of fixed to the departments or organizations to the team.The second step with the preparation of the Balanced Scorecard performance management system to promote the planPromote the formation of the team, you and your group should promote the development of the Balanced Scorecard performance management and construction projects. The general plan will be developed in more detail the planned activities for each of the time, the responsibility of a product, the output and so on the outcome of what should be a clear definition.The third step Balanced Scorecard performance management and pre-construction surveysIn order to obtain the status of corporate performance management, it is also necessary to organize a large area of the pre-survey activities, the survey is the most conventional means of interviews and survey methods, of course, in the back of the steps you can also access the information to Access to some of the company's performance management information.The fourth step to carry out pre-publicity, training and organizational learningIn order to obtain the support of the whole company, to participate in and understanding of the Balanced Scorecard and performance management of the entire building and promoting the implementation of the group would also like to do a good job in publicity and organization staff (especially in the company, senior managers) to participate in training and learning .The fifth step to collect the necessary information and strategic analysis Construction began in the Balanced Scorecard before, it is necessary to collect relevant information as to enter the Balanced Scorecard. These include not only information on corporate strategy, finance, production, quality, which also includes companies such as the external trade environment, and information; a source of information is two: the company's internal and external; the completion of data After the gathering, the need for strategic analysis, it is an effective strategy for the company to develop the necessary pre-conditions.5. JCC to build the Balanced Scorecard systemCompany-level Balanced Scorecard and performance plan, including the company in charge of the deputy director of the sum, and so on. It is the official beginning of the Balanced Scorecard performance management system design and the first step.Balanced Scorecard at the beginning of the company's strategy of the study, in the first seminar on strategic clarity to your company's mission, values and vision.Determine the mission, values and vision in building the Balanced Scorecard is about: The Balanced Scorecard can check the mission objectives and targets set with the mission of the company's line;Upon completion of the mission, values and vision description, is clearly the company's strategic focus. Reflects the strategic focus of your company's strategic focus, business processes through its own campaign to achieve strategic objectives, strategies and processes will be the focus or target connect on the basis of value tree analysis model is very important.When the company completed the design of indicators, the preferred choice of targets included in the Balanced Scorecard and the weight given to these indicators, assessment and streamlining of indicators to focus; operating budget and financial plan for the design, and other indicators of value is particularly important; final After the budget will be approved by the Plan of Action into the Balanced Scorecard, with the corresponding indicator is a very tedious work, finally, can be included in the company's Balanced Scorecard performance plans, and reported to the board of directors for approval. This has been basically completed the construction work of the Balanced Scorecard system.6. A balanced scorecard system, the implementation of the safeguardsBalanced Scorecard in the application process, there are many obstacles need to address the problem and the need to constantly improve the conduct of the time, I am following the Balanced Scorecard system to run the regular course of the problems and response measures be summarized as follows:(1) the difficulty of the implementation of the Balanced Scorecard to be prepared.(2) level to give corporate executives maintained and positive, full of insight.(3) business to have a clear strategic objective.(4) efforts to improve the quality of management information.(5) a correct attitude toward the implementation of the Balanced Scorecard when input costs and access to effective relationships.(6) the implementation of the Balanced Scorecard to be combined with the reward system.(7), the Balanced Scorecard to add new, innovative indicators in order to ensure the implementation of the strategy.Balanced Scorecard as a new performance management tool in China has just begun, we believe that more and more business through the practice of the Balanced Scorecard will continue to mature and develop more Chinese enterprises to adapt to the characteristics and to increase the Competitiveness play an important role. |
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