The Strategy Researc Of China Railway Engineering Design Institute

In the face of information, science and technology, globalization of economy development, economic development presents the new mode, which continuously updated the original economic model, the development strategy of the enterprise development need constant innovation. As was founded in the early years of the founding of the enterprise, how China railway engineering design institute in the numerous and complicated and changeable to adapt to the situation in the modern market economy environment, sustainable development, innovation, put an old state-owned enterprise to a modern company system transformation, to develop a suitable enterprise development strategic thinking mode is an important subject, make the enterprise by the design institute to integrated engineering company, has a smooth transition to the international domestic enterprises.System in this paper introduces the basic situation of China railway hospital, with the aid of strategic research tools such as SWOT analysis method, comparatively analyzes the business development of the external environment and internal conditions of strengths, weaknesses, opportunities and threats. On the basis of SWOT analysis, establish the strategic analysis framework, according to own development of the design institute situation, put forward the strategic thinking and the development of the enterprise positioning, evaluated.the differentiation and diversification and internationalization development strategy mode.Asked China railway to choose the value of technology driven growth strategy.In order to ensure the effective implementation of development strategy, the article put forward some reasonable and specific protection measures in the design institute of management system innovation, human resources, enterprise culture construction and so on.First, the introduction gives a general overview of the background of the development which China railway engineering design institute faces since it was established, and analyze the development stategy of the research significance, the research purpose and research content which this article discussed. At the same time, this article will research on development strategy of China railway engineering design institute established research methods and framework and technical route, the veins of the innovations made contracted comb.Secondly, the external development environment of China railway engineering design institute is assayed and expounded, mainly including two aspects:first, the macroeconomic environment analysis, including the international and domestic two aspects; Secondly, industry development environment analysis, including the international and domestic and construction industries three aspects.Again, the internal present situation of China railway engineering design institute is analyzed and described, mainly including three aspects:firstly, enterprise’s basic situation, including enterprise introduction, regional conditions, scope of business, qualification status, organizational structure and governance structure, etc.; Secondly, the internal management environment analysis, including financial indicators of business, human resources, market competition and technical capabilities. Thirdly, using the SWOT analysis and conclusions, including the SWOT analysis, modeling, and a conclusion.Finally, according to the above analysis, the article formulate the China railway engineering design institute development ideas and strategic positioning; Formulate the development strategy of China railway engineering design institute:diversification development strategy, differentiation strategy, internationalization strategy, and the decomposition for each strategy; Formulated the development strategy of design institute of planning content and planning design, determine the design institute’s vision, mission and strategic objectives, and overall planning.Another is the analysis about how to carry out the development strategy of China railway engineering design institute and putting forword the implementation of strategic safeguard measures. Respectively from the perfect modern enterprise management system, improve enterprise core competitiveness, implement talent thriving enterprise, implementing the flattening management, perfect management system, based on the fundamental interests of the enterprise and worker, to strengthen enterprise culture construction in five aspects analysis.Finally, the paper summarizes the main content of the review paper and put forward the next research direction.