Research Of Developable Strategy In Chongqing Traffic Engineering Supervision Limited Liability Company

Engineering consultation and supervision is a rising technology service industry,which is introduced from overseas mature building market manages pattern by our country,and develops with our growing building industry.At the same time, it is suffering from fierce market competition. With China joining into WTO, construction and supervision industry will inevitably involves into the opening tides . The market competition of China's construction and supervision will become more and more intense.Set up at 1997,Chongqing Traffic Engineering Supervision Limited Liability Company has gained much experience in continuous exploration and some share in Chongqing traffic construction supervision market.It has built a good reputation and corporate image. However, how to survive from and develop in the intense market competition is always an important issue of the company.Based on the study of the theory of domestic and foreign strategic management and development, this paper reseaches on the enterprise development strategie theory. Through the analysis of external macroeconomic environment and the competitive environment, we draw a conclusion that more opportunity exist in the external environment; Through the internal resources and competence analysis, we come to a conclusion that we have more advantages than disadvantages. On this basis, we establish strategic objectives of the Chongqing Traffic Engineering Supervision Limited Liability Company through the use of SWOT analysis. The strategic objectives is a diversified development strategy whose center is the transport construction-related industries.