| With the development of the economy in china , the natural gas is treated as a kind of clean high efficiency resource in recent years.the application value of it is being paid more and more attention. now it is playing an enormous role in saving source and decreasing pollution. with the market expansion, all kinds of natural gas companies set up competitively, contend the market share intensely. the development of the natural gas companies depend on business growing, lower market developing, business conformity and self advantage developing. for small-sized gas companies, holding the survival initiative rights, developing self advantage, advoiding risk, increasing developing ability and making strategic measure are important in competation.Based on the points above, by using strategic management continuous development and strategic analysis theories the writer analyse the strength,weakness,chance and challenge of the Huantai natural gas company.The thesis selected topic takes Huantai natural gas company as background, that the company is set up in 2003, have experienced gas industry dormancy and opportunity, so experience is deeper; company is be in extremely fierce Shandong of market competition Zi Bo City area, the sustainable development being confronted with has representativeness comparatively; oneself owns enterprise be hit by petroleum charging share enterprise background, its condition has particularity. as a result, the main body of this thesis is studied having certain practical or immediate significance and is studies value.Five chapters composed this article .chapter one: introducing the study aim and method of this thesis;chapter two: introducing the trade background self development and reginal character of Huantai gas company; chapter three: analysing the position of Huantai natural gas company by using swot method; chapter four: pointing our the continuous development strategy the this company; chapter five: getting conclusion of this thesis. |
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