Study On The Refined Oil Marketing Strategy Of PetroChina Dalian Company

Sales of oil industry belongs to the oligopoly industry, PetroChina and Sinopec domestic oil sales accounted for the vast majority of the market share of the market, where the city of Dalian in Northeast belongs to the hinterland of PetroChina accounted for more than 90% market share, However, in recent years as the oil market gradually opening up the domestic oil prices in international oil prices and the gradual integration, as well as Dalian in Northeast Asia as a shipping center position, so that the PetroChina's major competitors including Sinopec.Total and other Gradually infiltrated into the operating unit of society, the oil market changes, increasing competition. PetroChina Dalian Company in order to progress, we must take precautions to hold camp. As a result, we should work out the right marketing strategy to changes in market competition to win.In this paper, PetroChina Dalian Company for the study from both theoretical and practical aspects. First of all, simple paper on China's Dalian oil marketing company profiles and problems, and then the supply of refined oil industry to conduct a detailed analysis, A large number of detailed and accurate information on the impact of the oil industry sales of the current situation and factors to predict the future trend of development, followed by Dalian area of the oil market analysis, which found that PetroChina Dalian Company are facing opportunities and threats, a clear understanding of their Strengths and weaknesses lie, According to the customer, product and market segmentation to carry out the actual situation in the breakdown on the basis of a reasonable position. Finally, marketing and strategic management of the basic theory, basic methods as the main theoretical basis, to take a combination of qualitative and quantitative, theory and practice of analysis, aimed at different target markets differentiated marketing strategy, drawn up The corresponding products, services, channels, such as promotional marketing strategies of the portfolio. With a view to PetroChina Dalian Company to deal with the increasingly fierce market competition to provide practical ideas and strategies to ensure that enterprises operating monopoly status has been further consolidated. As well as for other oil marketing companies to provide valuable reference.