Development Strategy Of China Construction Bank Of Zhaoqing Branch

With the full liberalization of financial market in china in 2006,and various foreign financial institutions to enter the full potential infiltration of the banking market concentration will be diluted ,will be more interse competition among banks ,chinese banking industry faces more severe challenges.Faced with opportunities and challenges,domestic banks have to find an effective means to enhance their competitive capability.Research the management strategies to adapt the new financial.The four major state-owned commercial banks have started the process of the stock market.China Construction Bank Ltd. was formally established in 2004,and on October 27,2005 officially listed in Hong Kong.As the secondary branches of China Construction Bank,the external environment and the internal conditions of Zhaoqing branch have undergone major changes,there is an urgent need to develop medium-term and long-term development strategies to stronger strengths and to avoid weaknesses,establish competitive advantages,and actively deal with challenges and opportunities.In this paper,model development strategy for chinese commercial banks and state-owned commercial banks and the western development strategy features a comprehensive description of the theory,and the Zhaoqing branch of China Construction Bank's macroeconomic environment,micro-environment,industry environment,conduct a comprehensive analysis of competitors and internal conditions of use SWOT analysis,the Zhaoqing branch of China Construction Bank summed up the advantages and disadvantages,opportunities and threats in light of boston matrix model,the Zhaoqing branch of China Construction Bank to formulate development strategies,general competitive strategy and the implementation of the strategy of specific measures.In this paper,using a competitive strategy,management,systems engineering,marketing,human resources management,accounting,econornices,management and operation of commercial banks and other related disciplines,the Zhaoqing branch of China Construction Bank's development strategy for analysis and discussion. .