The Strategy For Global Economic Growth Of The 3rd Party Logistics In The Knowledge-Service Industry Of Korea And China

Since 3rd party logistics business has been an emerging opportunities for many new service providers entering into such an ever-changing technology, knowledge and fragmented market, it has resulted into a price-sensitive and highly competitive industry. In order to sharpen the competing power in this severe environment, this research is engaged in meeting the following purposes:1. Well position the 3rd party logistics services in the logistics business industry2. Articulate the business model to compete in 3rd party logistics service market, knowledge-service industry.3. Propose a competitive strategy for a 3rd party logistics service provider to grow the peers, Korea and China.This report has done in-depth interviews with industrial experts, referred to numerous research materials, addressed field data from the company in this case study including KPI (Key Performance Indicators) to sort out the decision factors in priority used for knowledge service companies to select and evaluate 3PL service providers. A questionnaire has been developed to interview the senior managers in the customer sides accordingly. Strategic matrices are adopted to prompt the knowledge service business strategy and direction for 3PL service providers in running their business in the future in Korea and China.The research results has turn out this paper for business customers to consider is in the area of "delivery services" ; The analysis has also unveiled the needs of developing the business focusing in internal training, alliance with other partners, innovative service model and customer intimacy in different market segment. It implies that "differentiation" is the appropriate competition strategy for the 3PL service company in this case to run the business in the future to walk away from the situation of price competition.This research report could also serve as a framework for the other logistics and 3rd party service companies to plan out their competition strategies of knowledge service industry. For new comers to join the same market, it will be also helpful in positioning their services and making business decisions in a holistic view.