Research On Virtual Operation Models Of Chinese Medium And Small-Sized Enterprises

Since reforming and opening, Chinese economy has been keeping a high increasing speed. But we must be clear that Chinese economy confronts with problems like the unbalanced industrial structure, the big gap of wealth between rural and suburb china, the large number of unemployment and the low domestic demand. The responsibility of solving these problems should not only be put on large enterprises, developing medium and small-sized enterprises is an essential solution. The amount of medium and small-sized enterprises is quite large, these enterprises play an important role in economic development, market vitalization, employment enlargement, technological innovation, foreign exchanging enlivening etc. Meanwhile because of the insufficiency in fund, technique, personnel, inadequacy in management, weakness in outer management and competition environment, the phenomenon of "short-life" is quite common.With the arrival of the era of knowledge-based economy, the globalization of marketplace and competition and the trend of consumers' individualized needs have become more and more obvious, all these require the medium and small-sized enterprises an improved reaction speed to the marketplace. At the same time, the integration and diversification of big enterprises has been squeezing the living space of medium and small-sized enterprises, which confronts the development of medium and small-sized enterprises with inconsiderable challenges. The traditional management is inadequate to meet the demand of development, medium and small -sized enterprises must renew their management mode and seek a new one which can keep its independence while utilizing competitive advantages of other enterprises (including its rivals) to promote their competitive ability, fasten their reaction speed, and vitalize their management The appear of virtual operate mode has provided a new development trait for medium and small-sized enterprises, virtual operate mode emphasize borrowing outer force to realize resource complementation , it has broken "arge and comprehensive" , "small but comprehensive"traditional enterprise managing pattern and is turning to a brand-new management mode succeeding product manage, capital manage.The adoption of virtual operate mode to develop and expand themselves can yet be regarded as a kind of realistic choice.Through analyzing the current management status of medium and small-sized enterprises, this paper pointed out the existing problem and influencing factors of our country's virtual operate process on the bases of transaction costs theory, value chain theory, enterprise core ability theory, enterprise restructuring theory, cooperation are a rationale and new wooden bucket theory. And, this paper also provided some effective solutions from marketplace opportunity identification, strategy link selection , partnership selection, vitual operate mode selection concretely, benefit assigns machine-made building-up etc. finally, it constructed some supporting conditions for the efficient use of vital operation mode.This paper hopes to deepen people's understanding of virtual operation mode, provide reference for the medium and small-sized enterprises to raise its overall competition ability by adopting suitable virtual operation mode and reasonable operation policy. We hope that our country and our enterprises could create a profitable supporting condition to guarantee the smooth progress of virtual operation mode. We also believe that with the constant effort of promoting outer and inner management condition, virtual operation which was based on the idea of cooperation and force borrowing will have a vast development prospect.