Development Strategic Research Of TianBei Energy Co.,Ltd Of Xinjiang

A key factor that decide the success of a company is the company's strategy, that is whether the company chooses a scientific, reasonable and practical strategy. Company's strategy is a kind of balancing creed between the company and the ever-changing circumstance. It prescribes the direction of the company's development and carries out the general, long-term and instructional principal and scheme that should follow when the company meets with the managing problems.On the background of petroleum companies recompose, TianBei Energy Co.,Ltd of xinjiang is researched averall ,especially in the company's strategy .In this text ,At first,we reserch the change inner and outer environment .especially the changed policy had impacted on the existence and development of the enterprise.In the second to study industry specialty and inner resource of TianBei Energy Co.,Ltd of xinjiang from the view of strategy, Summarizing the reason that TianBei Energy Co..Ltd of xinjiang got into business trouble:the 1st is unreasonable industry structure,products are notconcentrated,not form industry scale; the 2nd is theshortage of flow capital,that lead enterprise not to run normally; the 3rdis not developing market very well,not setting up effective marketingnetwork; the 4th is that organization structure do not suit with enterprise module.Analyzing on inner and outer environment of enterprise, strategy ofenterprise had been fixed on, that is to adjust industry structure and quit from some of the parts .the whole strategy change of is TianBei Energy Co.,Ltd of xinjiang is to focus attention to the petrochemical field. Under the general strategy goal, redistributing the inner resource of enterprise, establishing enterprise function strategy and means ,these include financial strategy, marketing strategy, product structure adjusting strategy ,organization adjusting strategy ,human resource strategy ,R&D strategy. The establishing and implementing of TianBei Energy Co.,Ltd of xinjiang function strategy proved the necessary and essentiality of setting up enterprise strategy.All of the strategy plans are the bases on tianBei Energy Co.,Ltd of xinjiang,which are implement step by step.It promotes the company development .Meantime,the achievements of studying can also give some reference in reforming &strategy planning of state corporation,especially for the resource processing enterprise.