A Case Study Of The Leaders Of Science Pupularization In The Rural Areas Under The View Of Science Communication

In recent years, in the rural areas of China, science communication and popularization have a rapid development, there are many cases of science popularization for the farmers and herdsmen science research case in the rural areas of China at present, but large consulting literature data focused on all kinds of communication content and media, and ignored the study of transmission very few of the research on rural popular science leader. Even though there is a little research in news articles, it also lack of in-depth case studies and theoretical analysis.As the link and bridge between the government and farmers, agricultural research and production, agricultural science and technology communication plays an significant role during the course of agricultural development. The end result of research issues has become whether scientific and technological information can effectively spread to farmers "in the last mile". There are still some the reality differences between of science workers and farmers and herdsmen, the dissemination of science and technology information and the promotion of agricultural technology are difficult to connect in the practical work of popular science between communication subjects and objects, however, the leaders of popularization of science seemed to architecture in both, which could undertake the work better. Therefore, It is very important and necessary to treat the leaders of science popularization in the rural areas as the key object of the research of the works for science popularization in the rural areas.This paper selects the leaders of science popularization in the rural areas of Inner Mongolia which named "Etuokeqi"and "Chayouhouqi" as the research object,through on-the-spot investigation and recording the interview way, to study the content of the local rural popular science leader science communication. and puts forward some proposed countermeasures in the theory of science communication. Transmission and communication objects are difficult to link up.At the same time, to develop rural popular science leaders case studies will be conducive to the spread of science and technology information for remote rural areas to provide case studies and theoretical support.