Chinese Rural Specialized Market Performance Evaluation And Its Enlightenment

Since the reform and open policy, the rural specialized market has been an important system innovation of rural circulation of commodities system in our country. It is an important constituent of our country′s rural circulation of commodities system. It has the function which cannot be substituted to solve the question of the agricultural productand the village industry product circulation and the sales. Under the new historical condition, how to promote the development of the rural economy, how to guarantee the farmers′income continuely and stably to grow, is the important research topic in front of us. The history already proved that, cultivating and consummating the rural market system, displaying the market mechanism well, was the basic strength of impeling the rural economy development. And the rural specialized market, then will be our country′s rural market system prop at present and from now on in the very long section of times. Therefore, in the present stage, our country government also must continue to strengthen the construction and management to the rural specialized market, which causes it to play the major role in solving the problem of "agriculture countryside and farmers"."Small-scale production, big market" is the economical characteristic of our country′s rural area, which is the fertile soil of the rural specialized market existence. Rural area specialized market is form of market organizition with Chinese characteristics and it will exist in a long time and will have the broad development space.In order to analyze the performance of the our country′s rural area specialized market, this article establishes the rural specialized market performance evaluation indicator system and the evaluation model. This is a big innovation. The appraisal model has mainly utilized the fuzzy synthesis evaluation. First it selects the one and two level of targets of the specialized market performance, and then evalves the targets, and at last obtains the result of some specialized market. Moreover, from qualitative angle, This article analyze evelopment situation, the existence questions and development tendency of the rural area specialized market. In order to explained well the movement situation of our country′s rural area specialized market, the article selectes the Shandong Shouguang vegetables wholesale market as the case to carry on the empirical study, and obtains the conclusion that this market has the good market achievement. At last, through the analysis, we propose the corresponding counter measure. These suggestions include the rural area specialized market enhancing their own innovation ability, government's support, and so on.