| The Red tourism, the tourism in the revolutionary areas, deprives from an upsurge of visiting revolutionary places in the 1960s and 1970s. Though strictly speaking, it doesn't deserve the name of tourism at that time, yet it has already become a would-be brand for tourism in people's heart. With the development of economy, people have gained an increasing awareness that the struggle spirit of exceeding life limit in the revolutionary age is the valuable wealth in the progress of initiating a career. And we should take it as the spiritual belief to encourage the next generation. Therefore, the action of trying to create a tourism brand is the revival of humanism in new situation, and also one of the innovative themes of regional tourism industry.Here it mainly applies the mode of supply and demand to deeply research the revolutionary culture resources in YiMeng Mountainous Area (LinYi city) from macroscopic perspective. And during the process, it has carried on empirical analysis and discussion about the supply and demand, interior and exterior of the Red tourism resources by the way of using the documents, comparing and SWOT analysis. Besides, according to the market demand, the current situation of tourism resources in Lin Yi city, and other factors, we have also come up with some views and advices, which aims to offer useful reference for the development of the Red tourism, the exploitations and sales for its products and so forth:1. Strengthen the consciousness of top quality and give prominence to the Yimeng's trademark. Put great efforts in details to make sure that the product structure is complete and the infrastructure is improved; the guide's narration is vivid and the hospitality is standard. In addition, the regulation and management should be proper. Among numerous classic Red Tourisms, Yimeng should have its own characteristics in order to have more competitiveness and maintain its status. We should not only exploit and propagate it domestically but also keep pace with the international tourism.2. Reinforce the regional cooperation within the Red Tourisms. While paying more attention to the internal development of Linyi City's Red Tourism, we should reinforce the regional cooperation and integrate with the Brown Tourism scenic spots all around. The government should play the leading role. The travel agencies should conduct investigations and researchs actively, exploit and provide varied tracks of Red Tourism in order to run neck-and-neck with that of the top quality.3. Blend into the local time-honored history cultures. The reputations of the historical celebrities shine like the stars and influence the world for thousands of years, which reflect the brilliancy of the Yimeng land giving birth to outstanding people. This is the god-given valuable assets. It should combine these cultures with Red Tourism and avoid the vulgarization of tourism exploitation so as to construct revolutionary sites to pilgrim place of psychic-cleansing.4. Reinforce the management of scenic zones and improve the qualities of the tour guides. Besides on the ornamental aspect, the instructiveness of the Red Tourism reflects more on the narrations. So it requires the high qualities of tour guides, not only on the disseminations of language but also on the spiritual disseminations. Thus the tour guides should improve their self-cultivation and quality as well as become the representatives of the Red revolutions.5. Attach Importanca to the conservation of the local ecology environment. The ecology environment should develop simultaneously with the Red tourism, because the attracting tour sites in the revolutionary place are mostly located in the remote areas with well-preserved natural environment. The local ecology environment should not become the victime of tourism. We should take the sustainable development as the principle and succeed in dealing with the relationship between tourism and ecology conservation.6. Strive to develop the distinctive souvenir. Apart from listening to the guide's narrations about the revolutionary area and seeing the relics, purchasig souvenirs has also become another indepensable part. The Red tourism should be integrated with the local culture,or develop in an original way by developing the distinctive souvenir.7. Fully develop the potential of the resources, and intensify the promotion. Take the Meng lianggu battle, an influential one , for example, in addition to the previous relics, we should try to find the deeper things and stories which can touch people's heart, as well as the brilliant revolutionary spirits. Moreover, we should strenthen the the publicity for the spirits and initiate a series of programmes to popularize the scenic spots, such as the programme with a subject of "searching for the soldiers in the Meng lianggu battle".8. Initiate a complete systerm oriented by the resources, market and culture, with the markey as its key point. When the Red tourism is dominated by the government, we should also consolidate the function of the market, as well as fully exploit the resources. We should try to boost the Red tourism to a culture level through the regulation of the market. In such way, the Red tourism will be properly exploited and developed.9. Reinforce the publicity of the revolutionary spirit in the Yimeng Area, the so-called "Yimeng Spirit". The Timeng Spirit, the typical revolutionary spirit, has as much grand significance and values as the Xibaipo Spirit, the Jinggang Mountain Spirit, the Yan'n Spirit and the Long March Spirit. Thus, we should give publicity to the Yimeng Spirit in different ways and from different perspectives, striving to make it more widely accepted. Only in such way can the spirit draw more tourists and become attracting not only in the local area but also in the neighbouring regions. |
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