The Innovative Strategy Of Transformation Of China Railway Express Limited Company Into A Modern Logistics Enterprise

As a new emerging service industry in China's industries, modern logistics, especially third party logistics, is rising rapidly. It is a significant strategic decision of Chinese railway industry to march into the logistics industry. As one of the specialized transportation companies of Chinese railway, China Railway Express Limited Company(CRE) is rapidly developing its modern logistics business by making use of its advantages in network resources, comprehensive service and brand reputation. However, there are some deficiencies in terms of traditional system, operation, etc. The question of how to realize CRE's goal to be"leading in China, well-known in world"and to speed up the strategic transformation into a modern logistics enterprise has become a very realistic one. It based on the above considerations that the subject of this thesis has been raised.At first, this thesis analyzes the necessity for CRE to transform itself into a modern logistics enterprise followed by a SWOT analysis on CRE, proposes the objective for the enterprise transformation of CRE, that is, the transformation of CRE into a modern logistics enterprise should be based railway transportation services and gradually extend to the field of modern logistics service, gradually turning itself from a functional logistics enterprise into an enterprise of third party logistics with intensive management, system service and outstanding features through integration of resources. Taking innovation as the main line on the basis of the foregoing, this paper analyzes the basic approach of the transformation, that is, the concept innovation with system methodology and theory of management of supply chain as main subjects, the management innovation with resources integration and core competitiveness as center and the market innovation with integrated and all-directional logistics service as orientation. On the basis of that, this thesis discusses the innovative strategy for CRE's transformation into a modern logistics enterprise:(1) To realize marketized operation and improve corporate management system is the prerequisite for the successful transformation of CRE; to strengthen network core strength is the material guarantee for the transformation of CRE. (2) To finely integrate CRE's internal logistics resources; to actively integrate railway logistics resources and social logistics resources. Resources integration is an effective approach to CRE's successful transformation.(3) To do well with basic logistics services and extended services, and open up integrated and all-directional value-added logistics services.To open up the logistics service area of CRE is the key to the successful transformation of CRE.(4) CRE should apply the differentiating competition strategy while concurrently paying attention to using focusing strategy on particular markets. That is a favorable condition for the transformation into a modern logistics enterprise.(5) To use modernized information management technology and realize informatization is the basis for CRE's success in its transformation.(6) To train up talents of high quality is the essential guarantee for CRE's success in its transformation.