The Research Of Operation Strategy In Xindongsheng Property Management Co., Ltd

In recent years, with the fast developing of the real estate market, the need for property management is enhanced much. Because of the quickly changing of lifestyle and the developing of technology of Internet and e-commerce, property management is turning complicated and scientific at the same time it is needed more request to property management. At meantime, with the development of specialized and market-based character of property management, there will be more challenges and shock in this industry. Property management enterprises should formulate a long-term plan and make a concrete corporate strategy in order to adapt the conditions of the new economy. Face to the rapid develop market, how to analyses the factor that influenced the property management field and how to explore the persistent development strategy with advanced management theory is becoming a issue that need to be solve urgently.This research object is Xindongsheng property management Co., Ltd. This paper analyzes the macro-environment such as the economic environment, the politic environment, the law environment, and the technology environment and the microenvironment such as the industry environment and the compete environment that Xindongsheng faced with. At the same time this paper analyzes the strength, weakness, opportunity and threat of Xindongsheng and provided the development strategy. Based on this, this paper also provided the competition strategy, brand strategy, quality strategy that based on customer satisfaction of the property management enterprises. At the meanwhile this provided the performance evaluation system. This paper use analysis tools such as SWOT, Comprehensive evaluation, and AHP to make operation strategy and performance evaluation system.