The Method Research Of Holding High Quality Ustomers Of Inner Mongolia Unicom

In this paper, we will mainly discuss how to decrease its losing from high quality customers in Inner Mongolia Unicom by using the theory of Marketing and Management Science. Holding the high quality customers possess the long research cycle and lots of influence factors about user off-network characters, its investigation is hard and has a challenge because it must combine the development of the marketing. The method of the Holding the high quality users is of certain practical significance for our company to advance the percentage of the high quality customers and enhance core competence.Beinning with analysis the status and reasons of the customer loss in our company by the way of SWOT, this article puts forward strategic scheme of the holding high quality customers according to their demand characteristic .Finally, the paper presents a solution based on the status of the Inner Mongolia Unicom and takes a reference for better holding the high quality customers.