Research On The Marketing Tacties Of Picc Xi'an Branch

Facing the intense market competition, how to inherit day by day with the improvement tradition modes of business operation, innovates and develops the market marketing idea and the strategy, the enhancement company's competitive power, has become the realistic topic which picc Xi'an branch Corporation faces.In this article apply theory to reality, under the insurance marketing theory's instruction, through to picc Xi'an branch Corporation market marketing present situation's research, take the picc Xi'an property insurance market's actual marketing investigation and study as a foundation, has done the system research to picc Xi'an branch Corporation's marketing strategy. The paper first introduced that picc xian branch Corporation's marketing present situation, pointed out in the marketing exists the question and analyzes the reason. Next, obtains from the Xi'an wealth danger market's marketing environment, to insure the consumer behavior to carry on the analysis, thus determination life insurance wealth danger target market. Finally, proposed a Corporation's conformity marketing strategy strategy, including product strategy, price strategy, retailing strategy and promotion strategy, this article is for the purpose of promoting the enterprise establishment and the consummation standard hard currency system. Although is mainly the exploration concrete enterprise's concrete solution, but it solves the question mentality and the method, can have the similar problem the enterprise to inspire and the reference.