Research On Marketing Tactics Of BZAB Property Insurance Company

With the rapid development of China's economy.China's insurance industry is also booming,in order to adapt to the reform and development of the market economy,the insurance industry is also growing market,in the market economy occupies an important share.Thus the relevant domestic property insurance market structure continues to evolve.Insurance market marketing concept is also changing,the insurance companies for the development and growth,are making full use of their own advantages,and constantly open up the market,mining customers,to adapt to the needs of competition.With the influx of foreign insurance companies into the domestic,led the domestic insurance market has been open,the market structure of the competitiveness of the gradual formation,and continue to deepen,followed by the emergence of the problem,resulting in reduced market concentration.In this paper,STP theory and 4P theory as a guide,in the Binzhou insurance market,the actual research and analysis,First of all,BZAB property insurance company's marketing status has made a description,while the BZAB property insurance company in which the marketing environment from the macro environment,industry competition,the internal environment were analyzed.Secondly,the use of STP theory and 4P theory of the company's marketing tactics from many aspects of analysis.Finally,for the implementation of BZAB corporate tactics to develop the following security measures: to strengthen the marketing team;to enhance internal management,improve service quality;establish a good channel feedback system.This paper is based on the analysis and research of BZAB property insurance company.Through the theory and practice,the marketing tactics of the company is improved and perfected.It has a certain guiding role in enhancing the competitiveness and market share of the company in the fierce market competition.