Zhejiang Jiang Shiyou Timber Co., Ltd. To Develop A Strategic Research

The policy State Council formulates which takes the real estate industry as the main subject and accelerates the economy development directly affects the market development of architecture industry, furniture industry, electrical appliances industry, communication industry and so on .At the same time ,the reform of our housing system , China entering the WTO ,China successful Appling for the Olympic Games, economy continuing to grow stably , family decoration continuing to develop, all of these has provided good market environment for the floor profession development. The solid wood floor as the important material indoors is demanded increasingly year by year. Solid wood floor manufacturing industry is a fast developing profession which has the following characteristic: strongly dependence on the resource ,having close correlation with the real estate, crowded labor, industry more scattered and so on . Now, in our country we have formed so many well-known brands such as Anxin, Nature, World-friend, Saint elephant and so on. Zhejiang Shiyou flooring industry limited company belongs to the Chinese-foreign joint venture enterprise. This company, because of its high management level and its strong marketing ability, rapidly develops into a main solid wood floor item enterprise of Zhejiang Province in seven years from an unknown small business. And it has the honor to receive ten big brands of 2004-2005 in the wood floor profession , setting up its superiority status in the enterprise competition. However, current Chinese wood floor industry seems to be dangerous which has met with the unprecedented internal disorder and external invasions. Interior is the brand diverse and the serious homogeneity. Exterior is the European enterprises'lawsuit lock and patent crisis, the 315 good faith crisis, USA 337 counter- lawsuits, the solid wooden resources drying up, the raw material the floor needs rising up and so on. How to has the superiority in the external and internal disadvantageous situation is a big difficult problem which Zhejiang shiyou flooring industry limited company faces.This article has systematically studied the developmental strategy of Zhejiang shiyou flooring limited company. First, the writer elaborates the research background, research method, research content as well as frame and so on. Then, the writer analyses solid wood floors profession in the domestic and foreign. The following, the writer carries on the review and the summary to the developmental strategy theory in the domestic and foreign enterprises, which provides the solid theoretic foundation for thoroughly studied Zhejiang shiyou flooring industry limited company. In the above three parts, this article has carried on a more comprehensive analysis to the external environment Zhejiang shiyou flooring industry limited company faces when formulating the developmental strategy. Combining the Actual situation of this company, the writer carries on a thorough and careful analysis. Then through the SWOT analysis and the TOWS matrix, the writer formulates the developmental strategy of this company and proposes the design of strategic implementation measures.