Research On Performance Evaluation System Based On BSC

The enterprise culture is the foundation for the enterprise's long-time development. And it is the fountain to increase the enterprise's core competitive ability. Under the market economy condition, how to improve the core competitive ability has become a basic rule for the enterprise's survival and development. After the reformation policy and opening to the outside world, the hotel industry is the earliest industry that connects with the world guesthouse level after development of more than two decades. Chinese hotel had followed with the world guesthouse trade although other country's hotel industry precede China's hotel trade about one century, while, the achievements are there for all to see. Following the progress of globalization and our country to WTO, the great market in China had absorbed the high focus from no matter domestic companies or foreign investors. After the 2002, the hotel industry in China has entered a new investment period, more and more the high star hotels built quickly.Although, we can say that Chinese hotel industry has achieved great development, but because of short developing history , less culture and the manager, there is some misunderstanding between the enterprise culture and the management. Nowadays, in the high star hotel in newly establishing stage, it exists universally that they have not yet attached adequate importance to the establishment of their own culture. This has greatly affected those high star hotel participate for their survival and further development. So it is vital that those high star hotels establish their own culture.According to the characteristics of the high star hotel in newly establishing stage, this paper give an analysis of the exclusive requirements of those high star hotel about culture. It discusses the current situation of their culture construction, and it points out the universal problems in terms of establishing culture of their own and discusses the causes responsible for problems. This paper also proposed the superiority of their cultural construction., the constructive principle. Finally the paper addressed constructive approaches about how to establish their own culture and the appraisal method about the cultural construction, and elaborated the key measure and important factor about carrying on cultural construction of those high star hotels. So it can make culture construction of high star hotel in newly establishing stage accord with actual situation and obtains the excellent accomplishment. This paper will have a practicable influence on those enterprises in newly establishing stage.