The Strategy Study About Shandong Dacheng Pesticides Co., Ltd

With nearly 30 years of reform and opening up process,china' s pesticide chemical industries have been developing rapidly.To maintain the country' s sustainable development and to protecting the national industries,there is an important practical significance to study Shandong Dachengpesticides Co.,Ltdwhich has 60 year history when facing the fierce competition at home and abroad and increasingly environmental requirements.From pesticide chemical industry' s status quo at home and abroad,we analyses the entire characteristics and future trends.At the same time,we elaborate the old state-owned enterprise' s internal and external environment,comprehensive market competitiveness, opportunities and threats,with the tools of SWOT and porter' s five-power model.On the basis of the analysis,we made the company level strategy,including organizational culture and integrated strategy.And or so,we made some functional strategies including marketing,HR,technological innovation.Under the framework of overall strategy,there is a strong guiding value to the enterprise when thinking of the practical operation on marketing mode,marketing information platform,database system and so on.