Modeling And Simulating On The Market Diffusion Of Innovation Products Based On Promotion And Competition

Diffusion of innovation products is one of the most important parts of technology diffusion. During the development process of technological products, the marketing of product is usually the most costly, high risk, and hard to manage. Thus, after the appearance of the innovation products, the factors affect the adoption and diffusion of products becomes a key studied problem. The models of the market diffusion of innovation products are of the most important position in the fields of technology innovation management and marketing.It is a process that people accept the innovation products. In this process, if it is affected by suitable promotion tactics, that would add fuel to the fames to the successful diffusion of innovation products. Because of the keen competition, the enterprises will choose different ways including pricing, advertisement, marketing channel, promotion, in order to accelerate the diffusion and boost its market share.The thesis analyses the models of the market diffusion of innovation products in terms of promotion and competition. Firstly, it begins the diffusion process and influence factors to analyze the influence of promotion to the market diffusion, especially uses optimal control model to analyze product sampling level and with numerical simulating arrives at the conclusion that suitable of the actual economic situation; Secondly, it also researches on the models of the market diffusion of innovation products from the point of view of competition. In order to analyze how the competition works in the market diffusion of innovation products, establishes models from the Bass Model, and then uses a sample to explicit the influence of competition. Finally establishes models on the competition of two products from the view of population competition, and arrives at a meaningful conclusion, thus real instance and economic meanings prove the validity of the models.The thesis's main conclusion and contribution are as follows:(1)Summarize the researches on the models of the diffusion of innovation products, which include the definition and the process of diffusion and the influencing factors of the diffusion of innovation products.(2)Research on the models of the market diffusion of innovation products from the point of view of promotion. First, expound the basic concepts of the promotion strategy; then focus on the purchase pricing models and repeat purchase pricing models; lastly analyses the models of market diffusion of multiclass of innovation products at the same time.(3)Research and simulate on the product sampling for consumers in the model of the market diffusion of innovation products. First, discusses the optimal control model and analyses product sampling level from the point of view of promotion, simulates the product sampling level with numerical value. It arrives at the conclusions that suitable the real economic situation. Secondly, discusses the problem under price strategies of market skimming and market penetration and carry on numerical simulation in detail. Finally, analyzes the sensitivity of price, internal influencing factor, and external influencing factor. It arrives at the conclusion that the best product sampling level is lower that 0.1, no matter what the price changes.(4) Model and simulate the models of the market diffusion of innovation products from the point of view of competition. Firstly matters the Bass model and use a sample to explicit the influence of competition in the market diffusion of innovation products. Then using the change of different sales of three different products proves the validity of the models. Finally, establishes models on the competition of two products from the view of population competition. It finds that the different competition properties have significant differences through the numerical simulating. The real instance and economic meanings prove the validity of the models.