The Strategy Management Of China Eastern Airlines Gansu Branch Cargo Business

China eastern airlines(CEA)Gansu Branch , through taking advantage of the opportunities and transforming the competitive weakness, to develop a cargo strategy, which can satisfy the needs of cargo business development, will have a profound and positive impact on the overall core business performance.Foreword introduced the whole position and the air cargo department of China Eastern Airlines Gansu Branch. Part two introduced the definition and characteristics of the air cargo and the product. Part three analyses the exterior strategy environment of China eastern airlines Gansu Branch cargo business, including economy,society,technology, industry policies and marketing competition by using the methods of PEST,industry competitiveness,EFE matrix and other management methods. It comes to the opportunity and threaten which the company faces. Part three also analyses the interior strategy environment, including resource, ability, business situation and the culture of the company by using IFE matrix, through it we found the strength and weakness of CEA Gansu Branch . Part four proposed a strategy for the development of CEA Gansu Branch cargo business, based on the general strategic target and development strategy of CEA. Part five using SWOT methods, elaborated the principal strategies and gets the measures of CEA Gansu Branch cargo business on the following eight aspects: the change of the concept,the use of the modern logistics concept,cooperation with other airlines and logistics enterprises, the development of IT technology,the establishment of the sales and service, and the training of the employee,etc.Through the study of the cargo strategy, I hope I can get some useful ideas for the development of CEA Gansu Branch cargo business.