Kunming Hub Building Strategy Of China Eastern Yunnan Airlines

This text researches on the Company’s (China Eastern Yunnan Airlines) strategies in management and development has grasped numerous materials by investigating and researching the practical situation of the Company. At the same time, combines the personal experience in administration and practical experience, use many analysis tools of strategic management for researching on the Company’s development strategies. At the first, the text illustrate the essay’s background information, the purpose and meaning of studying, document summary and the fundamental theories of strategy management. In the second part, the concept of strategic management and analysis tools of strategy are also introduced. Then this text introduced the Company and analyzes the external and internal environment of the Company. After that, illustrate the Company’s strategic outline and design hub strategy. Then, this text raises detailed strategies in management and development according to the actual situation and put forward work planning in2012. At the end, the conclusion is the Company can adopt the strategies strategy to promote the Company to make the ultimate development goals come true as soon as possible. This text is according to actual operation of the Company and regarding the actual data as basis. The Company also reference the operations of peers in a suitable way to formulate a reasonable operation strategy which has reference value to the Company and other civil aviations.