The Research Of Marketing Tactics Of HYinfor Limited Corporation

There was a rapid development in Chinese software development in the past several years. Even more and more software company appeared, small in enterprise size and low in capability is an under solving problem. While the daily requirements for the software quality and project management has increased, and the competition became more and more severe, Chinese software developments are facing the difficulties.According the general problems which are experienced in most of software companies, the international consultant firm, HYinfor Limited Corporation, is providing consultant and try to resolve these issues for software companies based on SW-CMM model. Direct software companies to set up canonical software development procedure, in order to reach the result of improveing the softare management capability, reducing the devement cost and increasing the product quality.The market peculiarity of HYinfor corporation and service characteristic in consultanting, evaluation and training of Software Produce Improvement is been combined in this article. Made use of modern marketing theories, on the basis of marketing research, studied HYinfor corporation marketing tactics. Introduce the characteristic of CMM/CMMI consultant service and condition of the company, analysis the circumstance, industry condition, competition condition and selected target market according to the HYinfor's service characteristic. The text has designed a set of marketing schemes with strong feasibility, such as, products, price, sales promotion and sales channel tactics. It also involved in marketing segmentation, target marketing and marketing positioning. At the end of article, provide the pracitical suggestion to HYinfor corporation's market tactics.With all of those measures, the article tries to find a new way to help HYinfor corporation to take the sustainable development.