Understanding The Impact Of Experiences In Ecotourism Accommodation And Individual Involvement On Tourists' Environmental Behavioral Intentions

After 20 years'development, ecotourism has already been considered as the burgeoning tourism type with the biggest potentiality . Based on the literature review, the author examined the impact of experiences in ecotourism accommodation and individual involvement on tourists'environmental behavioral intentions. The outcomes indicated that:(1)The experiences in ecotourism accommodation consisted of three components, which were the experience of accommodation product, the experience of interpretive services and the experience of environmental practices.(2)The four dimensions of individual involvement were the perceived importance and hedonic value of the product, the sign value, the perceived risk probability and the perceived importance of negative consequences.(3)The experience of interpretive services and the experience of environmental practices were significantily positive associated with the tourists'environmental behavioral intentions.(4) The perceived importance and hedonic value of the product, as well as the sign value, were significantily positive associated with the tourists'environmental behavioral intentions.