Researches On The Influences Of Tourism Involvement On The Behavioral Intention After Tourism Of Tourists

With the advent of the era of experiencing economy,the needs of tourism of people have been transferred from the forms of pure sight-seeing and entertainment to the multiple travelling and resting activities with leisure enjoyment,higher involvement of tourism and deeper levels of cultural connotation.Therefore,the tourists are more wishing to bring more pleasure and satisfaction for themselves through tourism activities while at the same time when stressing that tourism products should have cultural value.This article takes the quality of tourism experience as an intermediary variable and explores the effect of tourism involvement on the intention of behaviors of tourists after travelling.In addition,it also adopts the method of questionnaire investigation and takes tourism involvement as the beginning point to conduct investigation by dividing tourism involvement into three dimensions such as attractiveness,performance character and centrality.As to the aspect of the quality of tourism experience,the overall level of satisfaction and mental experience of tourism as a whole have been adopted in a comprehensive way as the content for measurement;Because the questionnaires were distributed in the busy season of tourism in Dunhuang,so the two intentions of recommendation and repetitive tourism in the aspect of behavioral intention in addition that the dimension endured by prices had also been adopted for measurement.In the meanwhile,the flow of tourists distributed to three directions(Lanzhou,Jiayu Gate,and Wuwei)has been taken as the target for research and structural equation model had been adopted to analyze the relationship among tourism involvement,quality of tourism experience,and behavioral intentions so as to explore the effect of tourism involvement on the behavioral intention of touristsafter tourism,trying to provide some suggestions able to be references for the operation and management of scenic areas of the type of cultural tourism and resting.This article had obtained data materials through the method of distributing questionnaires for investigation and also utilized the statistical software of SPSS19.0 and Amos17.0 to analyze and trim data and verify hypotheses so as to come into the following conclusions:(1)Attractiveness and centrality of tourism involvement have positive influence on behavioral intention with some intermediary effect of the quality of tourism experience in it;while performance is of positive effect on behavioral intention after tourism with the quality of tourism experience acting as an absolute medium within it;(2)Tourism involvement is of positive effect on the quality of tourism experience;and as far as the degree of the strength of influences,attractiveness and performance could influence more on the quality of tourism experience with comparatively smaller influences on centrality;(3)The quality of tourism experience is of positive effect on the behavioral intention after tourism.Based on the conclusion of the researches,the following suggestions were put forward:(1)the importance of tourism resources and the entertainment interactivity of scenic areas should be stressed;(2)Celebrity charm should be increased and the value of involvement performance should be strengthened;(3)The platform of internet electronic merchants should be utilized to improve the centrality of life;(4)The programs in the scenic areas should be designed in a diversified way to increase the integrity of tourism activities;(5)and the purposes of tourism should be differentiated and different marketing strategies should be implemented in slack season and busy season.