A Study On The Behavioral Intention Of Chinese Tourists Travelling To The U.S

In recent years, with the increasing of China’s international status, China and the United States whether formal cooperation or informal non-governmental exchanges have been strengthened, the rapid development of China’s economy lead to the improving of Chinese people’s living standard and pay more attention to the satisfaction of spirit need, Chinese tourists are no longer merely content with the domestic travel short distances or neighboring countries in China outbound tourism, tourist cross intercontinental long distance to travel is becoming hot spots, the tourism industry analysts pointed out that Chinese tourists traveling to U.S. Will keep increasing in the next few years. Although the rapid development of the tourism between China to the U.S.,this market hot spot phenomenon in academic circles have not enough attention by scholars both at home and abroad, the related studies of Chinese tourists travel across the intercontinental outbound, especially over a long distance to the destination is rare, most of the study focus on the theoretical analysis and qualitative research.Based on the learning preferences of domestic tourists behavior research on Chinese tourists to the United States, build tourist behavioral intention model, and set the questionnaire related literature review and interviews, groups of Chinese tourists to the United States to conduct a questionnaire survey, and thus Chinese tourists to the United States intention for quantitative analysis of travel behavior, not only enriches the research in related fields, but also provides the basis for further in-depth research. Comply with the rapid development of China’s tourism trends in the United States, this project will conclude (food, shelter, transportation, travel, shopping, entertainment)six aspects of the behavior of Chinese residents of the United States travel preferences-depth research to understand our travelers to the United States behavior patterns, master tourist demand characteristics, and gives constructive marketing strategy, targeted for outbound travel agents, brokers, US suppliers to propose measures to improve its management model, in order to provide better products and services for the Chinese tourists. So this topic has important practical significance for domestic tourists and the further development of tourism activities.