An Application Research On Project Management In New Product Development

When man enter the 21st century, everything changes rapid. Innvotion has become the theme of the development of the society. For enterprise, it is important in developing new product and it is the main support for enterprise existence and development. Faced with complex and ever-changing competitive environment, enterprises not only broken the development of new technology, continuous introduction of new products, and enhance the technology content of products, in order to create more high-profit, and maintain enterprise competitive advantage. Many companies have good product innovation concept, substantial funds, the high quality of our development team, but also from a large number of customer orders received, but why does enterprise development remain difficult? By studying deeply,we found that one of the important reasons are very closely related to the company's new product development management activities.Modern project management is the new managing method since 1980s.The outstanding feature is in a relatively open environment, carried out by one or more of, and the team of relative uncertainty in the work and activities. In Western developed countries, modern project management has formed its own body of knowledge and methodology, and is widely used in various ways to the operation of the project industries and fields.In China, project management theory and practice is still at the initial stage. In this paper, it analyses a number of issues for enterprise management in the development of new products by use of project management theory and method. To be practical guidance to enhance the development of new products and the level of performance management.Based on the analysis concluded new product development management practices on the basis of analysis from Anhui Ningguo ZhanShi food company's new product development process management approach and study the new stage of product development and management tasks, and then focus on project management theories and methods in the development of new products in the application of the final again Ningguo abrasion-resistant material Plant management of the development of new products targeted for in-depth case studies.