China Unicom's CDMA Terminals Strategic Studies And Unicom VSENS Research

With the restructuring of China Telecom and 3 G licences issued increasingly temporary, CDMA channel facing increasingly fierce competition. WCDMA, CDMA2000, TD-SCDMA and WiMAX standard in the next four large extent depend on the competitiveness of four standard in the global context of the whole industrial chain, and the application of technology evolution, the paper that in the standard of competition in the four marketing channels Will become a key link. Access to the vast number of channels dealers recognized 3 G standard not only for the upper reaches of the industrial chain of confidence and financial support to promote more rapid 3G's business promotion, the dealer channel connecting link between the preceding performance of the functions will be more significant role. 3 G operators times as the leader in the industrial chain will also channel more attention and support, will strengthen the channels for the planning and management. At present, China Unicom has started in the mobile phone distribution channels try to do positive, in the July 05 to set up a wholly owned subsidiary: Unicom VSENS, the company responsible for the Unicom Group of CDMA handsets customization work, as well as The planning, construction, distribution channels, improve the CDMA mobile phone system of responsibility. Will come in the 3 G era, China Unicom VSENS channel mode of operation is likely to choose one of the major operators.From the establishment of China Unicom VSENS meaning and purpose of the overall operation of China Unicom VSENS ideas, CDMA channel status and structure, marketing channels Unicom VSENS overall management structure of four areas on China Unicom CDMA terminals in the strategic thinking, On the basis of Unicom VSENS the strengths and weaknesses.This paper on China Unicom's CDMA terminals strategic analysis and research to sort out our CDMA industry, certainly Unicom VSENS leading terminal operating company as a channel of a successful case for the 3 G times the operating company of the leading terminal operators to provide channels for reference.