Application Analysis And Research On ROI Model Of CRM Project Management

Landed China from the 1990s CRM theory, to today in domestic CRM theory gradually mature, moreover CRM software application gradually widespread, and along with the enterprise the market competition intensity, more and more many enterprises realized "take the customer as the center" the strategic more and more important CRM system construction already to become the enterprise to develop the essential part, simultaneously along with the modern project management theory popularization and the application, the CRM project implementation process was gradually standard, how many benefits but many did very enterprises still face multitudinously have doubts CRM the project implementation to be able to bring for the enterprise? Why how appraises the project in the science project management ROI? Why after the project implementation couldn't achieve anticipated effect who has moved my ROI?In view of these questions, in the present paper, based on characteristic as well as the CRM project management and so on CRM type, function characteristic, through to the CRM project cost and the income many angles analysis, obtains appraised each item of ROI key indicator, simultaneously considered the cost amortizes with the project risk factor, has produced the safe ROI analysis model, and in finally, applies to iKang Corporation's CRM system project.This article research goal is through to the CRM ROI analysis model and the appraisal method research, enables the enterprise objective science analysis ROI, instructs the enterprise CRM project the reasonable investment and smoothly carries on, helps the enterprise to gain the greatest income.