The Study On Family Investment In Higher Education And College Students' Employment Return

Higher education as a high-quality investment in human capital is the most worthy topic to pay attention and study in China. With the turn of the century for several years and the expansion of enrollment, higher education in China started from "elite education" to "popular". The number of China's colleges and universities students is from the 643 million people inl998 to 20 million people in 2004. Higher education gross enrollment rate reached 19 percent of all, which created a world miracle education in the history of the higher education. The popularization of higher education gave opportunity to millions of college students who were no hope to the universities, and meet their ardent desire for higher education. However, the popularization of education made "University of Dreams" come true, at the same time many problems came out. It is concerned the popularization of education has benefited students, they have to face great employment pressure, even unemployment embarrassment. This is a contradictions between family investment in education and the difficulty of employment. From social reality, many college students' families think that higher education should be invested by the state because of the traditional thinking, and the family simply take on a small amount of tuition fees. College students and families lack of awareness of the cost of higher education, but look forward to more investment return. And even they have the herd mentality to study blindly, which increases risk.Because for the long time the author focus on employment situation for university students, deep thinking promotes. That Investment in higher education will certainly be able to get high returns does not have the mentality to adapt to today's social reality. Family investment on higher education have risks, there must not be a return on investment. The effectiveness of family education investment is not high, it has many reasons, including difficult employment of the college students.This study in-depth analyzes on families investment in higher education and return on employment issues, and points out that students who investment in higher education in families should face up to investment risks and correct view of the relationship between investment and return. And it provides specific aspects of coping strategies from the family, students their own, schools and the country.