The Impact Of Foreign Online Games' Intrusion To Cultural Security And Strategy Study

In current international relationship, soft power as an emerging theory is now playing animportant role in international competition. Soft power as an invisible force resourcesexerting its influences must be in virtue of certain carriers. In currently, Online gamecombined culture and information technology have become an important carrier of soft powerwhich is embodied and developed by the culture hidden in online game.There is a huge domestic market in online game. The "21 China Internet NetworkDevelopment Report" released by China Internet Network Information Center (CNNIC)indicate that China has more than 120 million online game users by December 1 2007, andabout 73.7% have played online game aged blow 18. Most of online games in domesticmarket are mainly Introduced abroad, which are designed scientifically, skillfully accordingto Western Cultural Perspective , and won the majority of the player's favorite. Foreign onlinegame companies obtained a great deal of economic profits from China online game market,furthermore most of players have been effected greatly by online game in ideology, such as inworld outlook, outlook on life and values, even way of thinking and conduct in their daily life,especially to minor. All of that not only make the online game addiction phenomenon on therise, but have an impact on our mainstream culture to some extent, resulted in the crisis ofonline game player cultural identity and challenged national cultural security.This article will give a Discussion on the political culture and impact of outside onlinegames in China's market from the perspective of soft power, with a view to bring more peopleunderstand and recognize online games on a deeper level, Analysis and grasp The impact offoreign online games from the height of culture , thereby prevent the cultural penetration onChina from the western countries , and defend the cultural security of our country in this field.