Study On The Analysis And Promoting Strategies Of Yushen Company’s Enterprise Cultural Soft Power

In recent years, most large coal enterprises have gradually started to pay attention and focus on the role of corporate culture, to understand the cultural soft power to enhance the significance of the building began to try to develop the corporate culture to boost production and management, in order to promote long-term healthy development of enterprises, which phenomenon has become a new trend in the field of international business management,but also by most of the long-term vision, intellect superior recognition and support entrepreneurs.However, due to the special context of the coal industry, and subject to the resources,environment and other factors, such enterprises often face such as safety awareness is not high,lost a lot of talent, management deficiencies greater awareness of the practical problems such as lack of conservation challenges. So based on reality, future-oriented, scientific planning,the system forward, how to enhance the soft power of culture has become a major issue in the current coal enterprises need to solve.In this paper, on the basis of the study of concept of corporate culture in the soft power,the basic content, the formation mechanism as well as influencing factors,make the analysis and evaluation of Yushen’s cultural soft power, and make a depth analysis of the impact of Yushen company soft power within the corporate culture and the external factors; and use the AHP horizontal soft power of Yushen corporate culture assessment carried out in order to grasp the system status and lack of enterprise culture building; next, use AHP make an analysis for advantages, disadvantages, opportunities and threats of Yushen corporate culture and soft power; and finally gives the relevant policies and suggestions to enhance the soft power of Yushen company based on corporate culture.Enhance Yu Shen company enterprise culture soft strength not only has important significance for the company’s management level,and for the company’s innovation ability raise also has important significance, is also a need to enhance the brand competitiveness.