Price Decision Research Of The Manufacturer On Reverse Supply Chain With The Demand Baseline

With the development of economy at very fast speed,the problems of environment are urgent,such as a lack of resource,worsen environment. It has threatened human's life and development badly.Then reverse logietics is the most urgent activity.This paper considers the reverse supply chain consisting of one manufacturer and one collector.The work of this paper is as following:Firstly,how the manufacturer establishes an incentive policy under manufacturer stackelberg game structure when recycled product amount would be lower than the demand baseline?This incentive policy would motivate the collector to give its real operating cost meanwhile maximized its profit.A principal-agent model was put forward and the recycled pricing of manufacturer was decided.Secondly, how the manufacturer establishes an incentive policy under nash game structure when recycled product amount would be lower than the demand baseline?A principal-agent model was put forward and the recycled pricing of manufacturer was decided.Thirdly, the manufacturer estimate the collector's real operating cost is a continuous random variable,how the manufacturer should make the recycled pricing.