Enterprise Strategy Research Of Shanghai Port Machinery Imp.& Exp. Co., Ltd

With the research and stud on the basic information, external and internal conditions of Shanghai Harbors Machinery Import and Export Ltd., this article concludes the advantages and disadvantages of the enterprise and its opportunities and challenges. With this, the article puts forward the objective and development stratagem for this enterprise. With the principle giving priority to developing harbors infrastructure construction that was established in the Strategic Plan of Building Economic Zone of Yangtze River delta, the objective for the enterprise is to be the top exporter and the stratagem is to be the manufacturer of whole set of harbor machinery equipment and be the fist rate domestic maker of harbor machinery equipment.The article can be stated: "Confirm the mission of Shanghai Harbors Machinery Import andExport Ltd.------the pivot of harbor development; Build up a working tenet that quality is ourpromises, service is our notion, faith is our fundamentality, value is our pursuance; Strive to make a production base of a top-ranking internal harbor mechanical equipment, set up the topping enterprise in the field, make a development goal that set up the first brand in the trade; make technological innovation as the measure, make a tactic emphasis of production export driving the enterprise to the international market, it is Shanghai Harbors Machinery Importand Export Ltd.------development tactic------production base------real meanings of externaltrade".The article effectively applies theory to the strategic plans of the enterprise. It does not state all the detail of strategic planning of shanghai Harbors Machinery Import and Export Ltd., but it studies the problems and weakness of the enterprise that it need to work on, its practical significance is in pointing the direction for the enterprise.